Should mobile companies revisit the strategy
Is it the time for the mobile companies to revise their strategies ?
Country used for this analysis : Switzerland
standard price plan includes new mobile phones at 0 SFr with two year contract (55Sfr). Eeach call costs 60 cents for an hour . Standard price plan may include maximum 1GB free data. However this plan has lot of disadvantages
You have to pay 55*24 = 1320SFr for a 400Sfr( average price ) phone
If I was a Apple retail stores marketting incharge I could introduce much cheaper installment plans
Second Internet voice applications are much cheaper ,
Better internet phone calls can be made ata 0.001cent per minute
if you are using same applications then 0 cent even international calls.
You could find lots of places free WIFI or you can subscribe to data plan which can be used not only for voice but also for
watching videos reading emails etc.
So if mobile service providers are still following same strategy as today (15th April 2013) there wont be a growth in future . What they could do is
they could provide
Better cost effective ( need a number then consult me ) mobile data plan ( internet) ,
The applications using data to communicate rather than depending on the strategies based on PABX scheme.